marketing strategy

Why You Need a Marketing Strategy

When you start your business, you may wonder how important a marketing strategy even is for your business. The answer is short and simple: it is absolutely important to your business. Without a marketing strategy, your business will fail. You need to have a plan about who you are marketing to so that you can make sure that you get your target customer base into the business. This is who you target your marketing to so that you can make sure that you get people to buy your services or products. When you decide you are going to start a business, you need to start thinking about your marketing strategy right away.

There are different questions that you need to ask yourself in order to start building the foundation of your marketing strategy and your brand:

  • What do your target customers need?
  • What do your competitors do in order to meet the needs of your target customers?
  • How will you tell your customers that you are a unique entity from your competitors?

These are essential questions to your business plan but these are also quite essential to your marketing plan. Once you have moved past the step of building the foundations of your marketing strategy, you can really start thinking about developing your marketing plan. A benefit here is that the marketing plan will not just help you build a foundation for your business but it can also help you decide on how to best reallocate your resources so that you can really plan for your business. When developing your marketing strategy, will need to do the following:

  • You need to identify your target market so that you will know how your product and services will meet their needs.
  • You will also need to identify who your competitors are and figure out what their strengths and weaknesses are. You should also see what customers think about these perceived strengths and weaknesses.
  • You will next need to make sure that your brand, services and products are unique from your competitors. You should also make sure that your people know what makes you better than your competitors.
  • You need to set measurable goals that your business needs to meet within specific timeframes.

Your job is not done once you have completed your marketing strategy, you will need to keep it up-to-date. Things change within the business and marketing world and your marketing plan must be adaptable to that.

Marketing Plan











A marketing plan will give you help you properly plan out your resources while also helping you get a solid plan to start getting customers to flock to your business. The marketing strategy gives you a clear plan that you can easily follow and adjust as you need to. You need a marketing plan if your business is going to find any success than it is important that you have this all important marketing strategy to help guide your business in the right direction. With an effective marketing strategy in place, you can lead your business where you want it to go.

Have you done your marketing plan? If yes, have it helped you and how do you follow up? If no, then why? Don’t you think you need one? Or don’t you know how to create one?

Post below and share your thoughts and experiences?

Let Me Know What You Think